Hello! I'm LENA
An energetic product marketing manager, I'm passionate about crafting user-driven products and
bringing creativity into product launches.
6+ years of experience with a comprehensive background in both Product Development, Digital Marketing and Integrated Marketing Planning. Experienced in consumer tech, and consumer packaged goods at both multinational corporates and start-up with strengths in coordinating well with cross-region and cross-functional teams.
SKILLS GAINED THROUGH EXPERIENCE & MBA PROGRAM
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Product Development, Design thinking
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Digital Marketing & Brand Management
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Market Research, Go-To-Market Strategy
TOOLS
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Google Analytics, Google Data Studio
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Google/Facebook/Amazon Ads, SEMRush, Mailchimp, Canva
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Tableau, SQL, Python
Lena Khanh Nguyen
Global Assistant Digital Manager - Unilever
MBA at London Business School
Looking for Permanent Job in London
Phone:
+44(0)7512 241 471
Email:
Address:
London, United Kingdom
EXPERIENCE
Sep 2021- Present
Global Assistant Digial Manager
Global Dove Hair
UNILEVER - London, UK
• Driving Global Dove Hair’s digital strategy with a focus on Digital Connected Packaging, eCommerce, Social, Influencer and Search.
• Collaborating with lead agency partners, regional and local teams across Europe, South Asia, South East Asia & Latin America to develop & implement global communication projects for new innovations.
Aug 2020 - Aug 2021
MBA Intern - Digital Marketing
Tech Distributor & Marketing Agency
EXERTIS - DCC plc, Basingstoke, UK
• Managed Organic and Paid Social Ads, Google Ads for 3 brands & e-commerce sites; Analysed weekly reports and optimised across platforms. Accounts: 4gadgets, FoneWizard, Aznu.
• Set up email marketing strategy, collaborated with commercial and designer team to build promo plan, behavioural segmentation, A/B creative test and conversation rate optimisation.
• Initiated and led execution of first SEO content model for the corporate website, brought Search from costly Paid strategy to Organic traffic generation opportunities by creating a high-impact always-on content strategy.
• Consulting project: Conducted product portfolio audit for 6 internal brands by analysing market research and profit performance; identified whitespaces and provided recommendations for product development strategy.
Jan 2018 - Dec 2020
Co-Founder & Marketing Director
Agricultural products
BONIE BEE & JUST VIET, Hochiminh City, Vietnam
• Co-founded 2 brands Bonie Bee & Just Viet - agriculture product brands with a nation-wide presence in 1,000 stores.
• Led development of start-up’s brand guidelines, product positioning based on customer and competitor analysis, defined pricing, packaging and promotion strategy.
• Spearheaded ideation and go-to-market strategy for 20+ product launches.
July 2017- July 2018
UFLP - Trade Marketing Assistant Manager
Wall's Icecream
UNILEVER, Hochiminh City, Vietnam
• Devised shopper marketing strategy for Wall’s ice cream brands in convenient channel that was implemented at 1,900+ stores nationwide.
• Collaborated with Thailand & Philippines teams and negotiated with eight key clients to help Wall’s become No.1 in cabinet share in convenience store channel.
• Won 2018 Best Transformational Value Prize with new cabinet revamp strategy.
Jun 2016 - Jun 2017
UFLP - Assistant Brand Manager
Knorr Seasoning
UNILEVER, Hochiminh City, Vietnam
• Managed marketing budget for Knorr-Meal Maker, collaborated with advertising agencies to devise communication strategy.
• Built market sizing model and led cross-functional teams to deliver product launch for new seasoning product – Fried Chicken Powder.
• Drove e-commerce sales growth by analysing traffic metrics, leveraging promotion activities across traffic sources and optimising product content.
EDUCATION
2019-2021
MBA
LONDON BUSINESS SCHOOL, UK
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Tech & Analytics Concentration
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MBA Merit-based Scholarship
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Side project: Winner of LBS Hackathon 2021
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Executive Education Courses:
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Mastering Digital Marketing: SEM, SEO, Social & Beyond
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Innovating in the Digital world.
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Sustainability, Leadership & Corporate responsibility.
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2014-2015
Master's Degree
ROYAL HOLLOWAY UNIVERSITY, UK
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MA in Consumption, Culture and Marketing
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Merit-based Scholarship
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Graduated with Distinction
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Published a research paper: Playing with class: Middle‐class intensive mothering and the consumption of children's toys in Vietnam. International Journal of Consumer Studies, 41(5), 449-456
2010-2014
Bachelor's Degree
ROYAL MELBOURNE INSTITUTE OF TECH, VN
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BA in Professional Communication
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Merit-based Scholarship
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Graduated with Distinction
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Exchange program: Chulalongkorn University, Bangkok, Thailand
BRANDS I HAVE WORKED ON
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SKILLS
PROJECTS
