Alpha health - Supporting mental health in the current COVID-19 workplace

A Design-led Innovation proposal for Alpha Health. This project focused on a consumer-centric approach to product development.

The client

Alpha Health is working on audacious projects that can affect 100s of millions of people, and have a positive societal impact. Alpha’s specific focus area is on mental health.

Evermind - https://evermind.health/- is a product of Alpha Health, grounded in evidence-based techniques from Cognitive Behavioural Therapy, mindfulness, meditation and positive psychology and curated by its team of behavioural experts.

The Challenge

The project scope is to focus on developing a service proposition, potentially exploiting Evermind, to help front-line staff such as hospital staff to maintain and improve their mental health throughout and after the pandemic?

The proposal

Evermind is a brilliant mobile application for self-help. However, through social listening and qualitative interviews with health care workers, our project team identified the key barrier that prevents people from seeking help was a social stigma.

The scope of the project hence should address all three key challenges::

The final proposal was a smart system that supports the mental well-being of frontline healthcare workers by unlocking the power of peer support. We called it PeerPower.

Let's have a look at our product demo:

The result:

This project was a part of a Design-led Innovation course provided by London Business School and School of Design - Royal College of Art.

• The project team delivered this presentation to representatives of our clients - Telefonica Alpha Health - and our faculty.

• The project was graded A+ by the faculty and the clients with positive feedback about:

1. The depth of research (given limited time and Covid-lock down situation)

2. The clarity of insights and the mission statement

3. The powerful use of the journey map and

4. The creative proposition that demonstrated compelling values to all stakeholders involved.

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